Home
Login
Register

Next Publication

by Type, Year and Author

by Jan-Benedict EM Steenkamp

by Frenkel ter Hofstede

by Michel Wedel

New-Product Forecasting Research with Focus on Diffusion Modeling

Home

Author Index

Keyword Index

Chronological Index

Pub Type Index

New-Product Forecasting Research Empirical-Cases Indices

Cases by Product Category

Cases by Data Source

Generational Product Cases


©2008
Bass's Basement
Research Institute

Sitemap

 

 

A crossnational investigation into the individual and national cultural antecedents of consumer innovativeness


Authors:

Jan-Benedict EM Steenkamp

Frenkel ter Hofstede

Michel Wedel

___________
Year:1999
Paper in Journal: Journal of Marketing
___________
NPF Subjects:

multinational

___________
Empirical Case: None
___________
Link to Pub:

Steenkamp, Jan-Benedict EM, Frenkel ter Hofstede, Michel Wedel. 1999. A crossnational investigation into the individual and national cultural antecedents of consumer innovativeness. Journal of Marketing 63 55–69.

___________



Ask or answer a question, provide enlightenment or start a discussion. To Note anonymously, select your Handle from the dropdown on the right.

Add a Note