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by Stefan Stremersch

by Gerard J. Tellis

New-Product Forecasting Research with Focus on Diffusion Modeling

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Understanding and managing international growth of new products

Authors:

Stefan Stremersch

Gerard J. Tellis
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Year:2004
Paper in Journal: International Journal of Research in Marketing
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NPF Subjects:

multinational
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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Stremersch, Stefan, Gerard J. Tellis. 2004. Understanding and managing international growth of new products. International Journal of Research in Marketing 21 (4) 421-438.
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