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by Stefan Stremersch
by Gerard J. Tellis
by Philip Hans Franses
by Jeroen L.G. Binken
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Stefan Stremersch
Gerard J. Tellis
Philip Hans Franses
Jeroen L.G. Binken
network effects
takeoff
Stremersch, Stefan, Gerard J. Tellis, Philip Hans Franses, Jeroen L.G. Binken. 2007. Indirect network effects in new product growth. Journal of Marketing 71 52-74.
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