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by Fareena Sultan

by John U. Farley

by Donald R. Lehmann

New-Product Forecasting Research with Focus on Diffusion Modeling

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A meta-analysis of applications of diffusion models

Authors:

Fareena Sultan

John U. Farley

Donald R. Lehmann
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Year:1990
Paper in Journal: Journal of Marketing Research
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Form: Meta-analysis
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NPF Subjects:

meta analysis of diffusion models of diffusion models
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Empirical Case: None
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Link to Pub:

Sultan, Fareena, John U. Farley, Donald R. Lehmann. 1990. A meta-analysis of applications of diffusion models. Journal of Marketing Research 27 70–77.
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