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by Sanjeev Swami

by Jehoshua Eliashberg

by Charles B. Weinberg

New-Product Forecasting Research with Focus on Diffusion Modeling

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Silverscreener: a modeling approach to movie screen management

Authors:

Sanjeev Swami

Jehoshua Eliashberg

Charles B. Weinberg
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Year:1999
Paper in Journal: Marketing Science
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NPF Subjects:

decision support system

distribution channels

motion pictures
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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Swami, Sanjeev, Jehoshua Eliashberg, Charles B. Weinberg. 1999. Silverscreener: a modeling approach to movie screen management. Marketing Science 18 (3) 352-372.
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