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by Debabrata Talukdar

by K. Sudhir

by Andrew Ainslie

New-Product Forecasting Research with Focus on Diffusion Modeling

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Investigating new product diffusion across products and countries

Authors:

Debabrata Talukdar

K. Sudhir

Andrew Ainslie
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Year:2002
Paper in Journal: Marketing Science
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NPF Subjects:

hierarchical Bayes model

multinational
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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Talukdar, Debabrata, K. Sudhir, Andrew Ainslie. 2002. Investigating new product diffusion across products and countries. Marketing Science 21 (1) 97–114.
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