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by Stephen M. Tanny

by Nicholas A. Derzko

New-Product Forecasting Research with Focus on Diffusion Modeling

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Innovators and imitators in innovation diffusion modeling

Authors:

Stephen M. Tanny

Nicholas A. Derzko
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Year:1988
Paper in Journal: Journal of Forecasting
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NPF Subjects:

logistic curve
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Empirical Cases:

Air Conditioners, Room | USA Annual Unit Sales | Mahajan Wind 1986

Televisions, Color | USA Annual Unit Sales | Heeler and Hustad (1980)
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Link to Pub:

Tanny, Stephen M., Nicholas A. Derzko. 1988. Innovators and imitators in innovation diffusion modeling. Journal of Forecasting 7 (4) 225-234.
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