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by Thomas Tellefsen

by Hirokazu Takada

New-Product Forecasting Research with Focus on Diffusion Modeling

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The relationship between mass media availability and the multicountry diffusion of consumer products


Authors:

Thomas Tellefsen

Hirokazu Takada

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Year:1999
Paper in Journal: Journal of International Marketing
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NPF Subjects:

multinational

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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Tellefsen, Thomas, Hirokazu Takada. 1999. The relationship between mass media availability and the multicountry diffusion of consumer products. Journal of International Marketing 7 (1) 77-96.

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