Home
Login
Register

Next Publication

by Type, Year and Author

by Gerard J. Tellis

by Stefan Stremersch

by Eden Yin

New-Product Forecasting Research with Focus on Diffusion Modeling

Home

Author Index

Keyword Index

Chronological Index

Pub Type Index

New-Product Forecasting Research Empirical-Cases Indices

Cases by Product Category

Cases by Data Source

Generational Product Cases


©2008
Bass's Basement
Research Institute

Sitemap

 

 

The international takeoff of new products: the role of economics, culture and country innovativeness


Authors:

Gerard J. Tellis

Stefan Stremersch

Eden Yin

___________
Year:2003
Paper in Journal: Marketing Science
___________
NPF Subjects:

multinational

takeoff

___________
Empirical Cases: Empirical cases not yet indexed
___________
Link to Pub:

Tellis, Gerard J., Stefan Stremersch, Eden Yin. 2003. The international takeoff of new products: the role of economics, culture and country innovativeness. Marketing Science 22 (2) 188–208.

___________



Ask or answer a question, provide enlightenment or start a discussion. To Note anonymously, select your Handle from the dropdown on the right.

Add a Note