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by Jinn Tsair Teng

by Gerald L. Thompson

New-Product Forecasting Research with Focus on Diffusion Modeling

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Oligopoly models for optimal advertising

Authors:

Jinn Tsair Teng

Gerald L. Thompson
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Year:1983
Paper in Journal: Management Science
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NPF Subjects:

advertising

game theory

promotion
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Empirical Case: None
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Link to Pub:

Teng, Jinn Tsair, Gerald L. Thompson. 1983. Oligopoly models for optimal advertising. Management Science 29 (September) 1087-1101.
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