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by Robert J. Thomas

New-Product Forecasting Research with Focus on Diffusion Modeling

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Estimating market growth for new products: an analogical diffusion model approach

Authors:

Robert J. Thomas
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Year:1985
Paper in Journal: Journal of Product Innovation Management
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NPF Subjects:

analogy, forecasting by

classification of products
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Empirical Case: None
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Link to Pub:

Thomas, Robert J. 1985. Estimating market growth for new products: an analogical diffusion model approach. Journal of Product Innovation Management 2 (March) 45-55.
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