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by Gerald L. Thompson

by Jinn Tsair Teng

New-Product Forecasting Research with Focus on Diffusion Modeling

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Optimal pricing and advertising policies for new product oligopoly models

Authors:

Gerald L. Thompson

Jinn Tsair Teng
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Year:1984
Paper in Journal: Marketing Science
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NPF Subjects:

advertising

game theory

optimal control
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Empirical Case: None
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Link to Pub:

Thompson, Gerald L., Jinn Tsair Teng. 1984. Optimal pricing and advertising policies for new product oligopoly models. Marketing Science 3 148–168.
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