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by Douglas Tigert

by Behrooz Farivar

New-Product Forecasting Research with Focus on Diffusion Modeling

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The Bass new product growth model: a sensitivity analysis for a high technology product

Authors:

Douglas Tigert

Behrooz Farivar
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Year:1981
Paper in Journal: Journal of Marketing
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NPF Subjects:

Bass model
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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Tigert, Douglas, Behrooz Farivar. 1981. The Bass new product growth model: a sensitivity analysis for a high technology product. Journal of Marketing 45 (Fall) 81-90.
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