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Glen L. Urban
John R. Hauser
William J. Qualls
Bruce D. Weinberg
Jonathan D. Bohlmann
Roberta A. Chicos
diffusionn rate change with time
Urban, Glen L., John R. Hauser, William J. Qualls, Bruce D. Weinberg, Jonathan D. Bohlmann, Roberta A. Chicos. 1997. Information acceleration: validation and lessons from the field. Journal of Marketing Research 34 143–153.
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