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by Glen L. Urban

by Bruce D. Weinberg

by John R. Hauser

New-Product Forecasting Research with Focus on Diffusion Modeling

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Premarket forecasting of really-new products

not yet indexed
Authors:

Glen L. Urban

Bruce D. Weinberg

John R. Hauser
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Year:1996
Paper in Journal: Journal of Marketing
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Subjects:
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Empirical Case: None
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Link to Pub:

Urban, Glen L., Bruce D. Weinberg, John R. Hauser. 1996. Premarket forecasting of really-new products. Journal of Marketing 60 47–60.
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