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by Christophe Van den Bulte

New-Product Forecasting Research with Focus on Diffusion Modeling

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New product diffusion acceleration: measurement and analysis

Authors:

Christophe Van den Bulte
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Year:2000
Paper in Journal: Marketing Science
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NPF Subjects:

hierarchical models
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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Van den Bulte, Christophe. 2000. New product diffusion acceleration: measurement and analysis. Marketing Science 19 (4) 366–380.
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