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by Christophe Van den Bulte

New-Product Forecasting Research with Focus on Diffusion Modeling

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Want to know how diffusion speed varies across countries and products: try using a Bass model

Authors:

Christophe Van den Bulte
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Year:2002
Paper in Journal: PDMA Visions
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NPF Subjects:

multinational diffusion
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Empirical Case: None
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Link to Pub:

Van den Bulte, Christophe. 2002. Want to know how diffusion speed varies across countries and products: try using a Bass model. PDMA Visions 26 12-15.
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