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by Christophe Van den Bulte

by Yogesh V. Joshi

New-Product Forecasting Research with Focus on Diffusion Modeling

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New product diffusion with influentials and imitators

Authors:

Christophe Van den Bulte

Yogesh V. Joshi
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Year:2007
Paper in Journal: Marketing Science
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NPF Subjects:

word of mouth, social contagion and social networks
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Empirical Case:

Tetracycline | Four Illinois Cities Monthly Adopters by Physicians | Van den Bulte Lilien 1997
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Link to Pub:

Van den Bulte, Christophe, Yogesh V. Joshi. 2007. New product diffusion with influentials and imitators. Marketing Science 26 400-421.
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