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New-Product Forecasting Research with Focus on Diffusion Modeling

Authors:	Christophe Van den Bulte
	Gary L. Lilien
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Year:	1997
Paper in Journal:	Marketing Science
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NPF Subjects:	estimation
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Empirical Case:	Tetracycline \| Four Illinois Cities Monthly Adopters by Physicians \| Burt, Ronald S. 1986. Social Contagion and Innovation. Working Paper. Columbia University, New York.
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Link to Pub:	Van den Bulte, Christophe, Gary L. Lilien. 1997. Bias and systematic change in the parameter estimates of macro-level diffusion models. Marketing Science 16 (4) 338–353.
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