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by Christophe Van den Bulte

by Stefan Stremersch

New-Product Forecasting Research with Focus on Diffusion Modeling

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Social contagion and income heterogeneity in new product diffusion: a meta-analytic test

Authors:

Christophe Van den Bulte

Stefan Stremersch
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Year:2004
Paper in Journal: Marketing Science
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Form: Meta-analysis
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NPF Subjects:

heterogeneity

meta analysis of diffusion models

multinational

word of mouth, social contagion and social networks
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Empirical Case: None
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Link to Pub:

Van den Bulte, Christophe, Stefan Stremersch. 2004. Social contagion and income heterogeneity in new product diffusion: a meta-analytic test. Marketing Science 23 (4) 530–544.
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