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by Rajkumar Venkatesan

by Trichy V. Krishnan

by V. Kumar

New-Product Forecasting Research with Focus on Diffusion Modeling

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Evolutionary estimation of macro-level diffusion models using genetic algorithms: an alternative to nonlinear least squares


Authors:

Rajkumar Venkatesan

Trichy V. Krishnan

V. Kumar

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Year:2004
Paper in Journal: Marketing Science
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NPF Subjects:

Bass model

estimation

genetic algorithms

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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Venkatesan, Rajkumar, Trichy V. Krishnan, V. Kumar. 2004. Evolutionary estimation of macro-level diffusion models using genetic algorithms: an alternative to nonlinear least squares. Marketing Science 23 (3) 451–464.

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