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by R. Venkatesh

by Vijay Mahajan

by Eitan Muller

New-Product Forecasting Research with Focus on Diffusion Modeling

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Dynamic co-marketing alliances: when and why do they succeed or fail?

Authors:

R. Venkatesh

Vijay Mahajan

Eitan Muller
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Year:2000
Paper in Journal: International Journal of Research in Marketing
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NPF Subjects:

competition, alliances, firm entry and product launch timing
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Empirical Cases: Empirical cases not yet indexed
___________
Link to Pub:

Venkatesh, R., Vijay Mahajan, Eitan Muller. 2000. Dynamic co-marketing alliances: when and why do they succeed or fail? International Journal of Research in Marketing 17 1-31.
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