The impact of innovativeness and innovation type on adoption
| Authors: |
Meera P. Venkatraman |
| ___________ |
| Year: | 1991 |
| Paper in Journal: |
Journal of Retailing |
| ___________ |
| NPF Subjects: |
innovators, imitators, laggards, etc. |
| ___________ |
| Empirical Case: |
None |
| ___________ |
| Link to Pub: |
Venkatraman, Meera P. 1991. The impact of innovativeness and innovation type on adoption. Journal of Retailing 67(1) 51–67. |
| ___________ |
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