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by Naufel J. Vilcassim

by Dipak C. Jain

New-Product Forecasting Research with Focus on Diffusion Modeling

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Modeling purchase-timing and brand-switching behavior incorporating explanatory variables and unobserved heterogeneity


Authors:

Naufel J. Vilcassim

Dipak C. Jain

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Year:1991
Paper in Journal: Journal of Marketing Research
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NPF Subjects:

brand switching

heterogeneity

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Empirical Case: None
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Link to Pub:

Vilcassim, Naufel J., Dipak C. Jain. 1991. Modeling purchase-timing and brand-switching behavior incorporating explanatory variables and unobserved heterogeneity. Journal of Marketing Research 28.1 (1991) 29-41.

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