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by Samaradasa Weerahandi

by S. R. Dalal

New-Product Forecasting Research with Focus on Diffusion Modeling

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A choice-based approach to the diffusion of a service: forecasting fax penetration by market segments


Authors:

Samaradasa Weerahandi

S. R. Dalal

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Year:1992
Paper in Journal: Marketing Science
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NPF Subjects:

choice models

purchase incentives

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Empirical Case: None
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Link to Pub:

Weerahandi, Samaradasa, S. R. Dalal. 1992. A choice-based approach to the diffusion of a service: forecasting fax penetration by market segments. Marketing Science 11 (1) 39-53.

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