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by Birger Wernerfelt

New-Product Forecasting Research with Focus on Diffusion Modeling

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The dynamics of prices and market shares over the product life cycle

Authors:

Birger Wernerfelt
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Year:1985
Paper in Journal: Management Science
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NPF Subjects:

competition, alliances, firm entry and product launch timing

price
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Empirical Case: None
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Link to Pub:

Wernerfelt, Birger. 1985. The dynamics of prices and market shares over the product life cycle. Management Science 31.8 (1985) 928-939.
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