Modeling structural shifts in market response: an overview
| Authors: |
Albert R. Wildt |
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Russell S. Winer |
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| Year: | 1978 |
| Book: |
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| NPF Subjects: |
structural shift |
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| Empirical Cases: |
Empirical cases not yet indexed |
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| Link to Pub: |
Wildt, Albert R., Russell S. Winer. 1978. Modeling structural shifts in market response: an overview. In Educators' Proceedings, S.C. Jain, ed. Chicago: American Marketing Association. |
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