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by Lynn O. Wilson

by John A. Norton

New-Product Forecasting Research with Focus on Diffusion Modeling

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Optimal entry time for a product line extension

Authors:

Lynn O. Wilson

John A. Norton
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Year:1989
Paper in Journal: Marketing Science
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NPF Subjects:

competition, alliances, firm entry and product launch timing

timing
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Empirical Case: None
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Link to Pub:

Wilson, Lynn O., John A. Norton. 1989. Optimal entry time for a product line extension. Marketing Science 8 (Winter) 1-17.
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