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by Jinhong Xie

by Michael Song

by Marvin Sirbu

by Qiong Wang

New-Product Forecasting Research with Focus on Diffusion Modeling

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Kalman filter estimation of new product diffusion models

Authors:

Jinhong Xie

Michael Song

Marvin Sirbu

Qiong Wang
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Year:1997
Paper in Journal: Journal of Marketing Research
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NPF Subjects:

estimation
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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Xie, Jinhong, Michael Song, Marvin Sirbu, Qiong Wang. 1997. Kalman filter estimation of new product diffusion models. Journal of Marketing Research 34 378–393.
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