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by Seung-jun Yeon

by Sang-hyun Park

by Sang-wook Kim

New-Product Forecasting Research with Focus on Diffusion Modeling

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A dynamic diffusion model for managing customer expectations and satisfaction

Authors:

Seung-jun Yeon

Sang-hyun Park

Sang-wook Kim
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Year:2006
Paper in Journal: Technological Forecasting and Social Change
___________
Form:
___________
Subjects:

customer satisfaction

expectations, customer

hype

system dynamics
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Empirical Case:

No empirical cases
___________
Link to Pub:

Yeon, Seung-jun, Sang-hyun Park, Sang-wook Kim. 2006. A dynamic diffusion model for managing customer expectations and satisfaction. Technological Forecasting and Social Change 73 (6) 648-665.
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