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by Fred S. Zufryden

New-Product Forecasting Research with Focus on Diffusion Modeling

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Linking advertising to Box office performance of new film releases: a marketing planning model

Authors:

Fred S. Zufryden
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Year:1996
Paper in Journal: Journal of Advertising Research
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NPF Subjects:

advertising

motion pictures
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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Zufryden, Fred S. 1996. Linking advertising to Box office performance of new film releases: a marketing planning model. Journal of Advertising Research 36 (4) 29–41.
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