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by Kristiaan Helsen

by David C. Schmittlein

New-Product Forecasting Research with Focus on Diffusion Modeling

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Analyzing duration times in marketing: evidence for the effectiveness of hazard rate models

Authors:

Kristiaan Helsen

David C. Schmittlein
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Year:1993
Paper in Journal: Marketing Science
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NPF Subjects:

hazard rate models

price

promotion
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Empirical Case: None
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Link to Pub:

Helsen, Kristiaan, David C. Schmittlein. 1993. Analyzing duration times in marketing: evidence for the effectiveness of hazard rate models. Marketing Science 11 (4) 395-414.
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