Home
Login
Register

Next Publication

by Type, Year and Author

by Hubert A. Gatignon

by Thomas S. Robertson

New-Product Forecasting Research with Focus on Diffusion Modeling

Home

Author Index

Keyword Index

Chronological Index

Pub Type Index

New-Product Forecasting Research Empirical-Cases Indices

Cases by Product Category

Cases by Data Source

Generational Product Cases

©2008
Bass's Basement
Research Institute

Sitemap

 

  

Integration of consumer diffusion theory and diffusion models: new research directions

Authors:

Hubert A. Gatignon

Thomas S. Robertson
___________
Year:1986
Paper in Book: 1329
___________
NPF Subjects:

diffusion models -- perspective, tutorial, comparison and review
___________
Empirical Case: None
___________
Link to Pub:

Gatignon, Hubert A., Thomas S. Robertson. 1986. Integration of consumer diffusion theory and diffusion models: new research directions. In Innovation Diffusion Models of New Product Acceptance. Mahajan, V. Wind, Y. (Eds.) Cambridge, Mass: Ballinger.
___________

Ask or answer a question, provide enlightenment or start a discussion. To Note anonymously, select your Handle from the dropdown on the right.

Add a Note