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by Yoram Wind
by Vijay Mahajan
by Richard N. Cardozo
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Yoram Wind
Vijay Mahajan
Richard N. Cardozo
diffusion models -- perspective, tutorial, comparison and review
Wind, Yoram, Vijay Mahajan, Richard N. Cardozo. 1984. New-Product forecasting: models and applications. Lexington Books.
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