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by Michal Herzenstein

by Steven S. Posavac

by J. Josko Brakus

New-Product Forecasting Research with Focus on Diffusion Modeling

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Adoption of new and really new products: the effects of self-regulation systems and risk salience


Authors:

Michal Herzenstein

Steven S. Posavac

J. Josko Brakus

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Year:2007
Paper in Journal: Journal of Marketing Research
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NPF Subjects:

exclude?

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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Herzenstein, Michal, Steven S. Posavac, J. Josko Brakus. 2007. Adoption of new and really new products: the effects of self-regulation systems and risk salience. Journal of Marketing Research 44 251-260.

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