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The Bass Model New-Product Forecasting Research Database Professor Frank M. Bass Bass Doctoral Tree About Bass's Basement

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by Type, Year and Author

by Peter C. Verhoef

New-Product Forecasting Research with Focus on Diffusion Modeling

Chronological Index

New-Product Forecasting Research Empirical-Cases Indices

Cases by Product Category

Cases by Data Source

Generational Product Cases

©2008
Bass's Basement
Research Institute

Marketing communication drivers of adoption timing of a new e-service among existing customers

Authors:	Remco Prins
	Peter C. Verhoef
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Year:	2007
Paper in Journal:	Journal of Marketing
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NPF Subjects:	advertising
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Empirical Cases:	Empirical cases not yet indexed
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Link to Pub:	Prins, Remco, Peter C. Verhoef. 2007. Marketing communication drivers of adoption timing of a new e-service among existing customers. Journal of Marketing 71 169-183.
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