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by Lan Luo

by P. K. Kannan

by Brian T. Ratchford

New-Product Forecasting Research with Focus on Diffusion Modeling

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New product development under channel acceptance

Authors:

Lan Luo

P. K. Kannan

Brian T. Ratchford
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Year:2007
Paper in Journal: Marketing Science
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NPF Subjects:

distribution channels
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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Luo, Lan, P. K. Kannan, Brian T. Ratchford. 2007. New product development under channel acceptance. Marketing Science 26, 2 149-163.
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