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by Sangkil Moon

by Gary J. Russell

New-Product Forecasting Research with Focus on Diffusion Modeling

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Bass's Basement
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Predicting product purchase from inferred customer similarity: an autologistic model approach

not yet indexed
Authors:

Sangkil Moon

Gary J. Russell
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Year:2008
Paper in Journal: Management Science
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Subjects:
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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Moon, Sangkil, Gary J. Russell. 2008. Predicting product purchase from inferred customer similarity: an autologistic model approach. Management Science 54, 1 71-82.
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