Home
Login
Register

Next Publication

by Type, Year and Author

by Erica Mina Okada

New-Product Forecasting Research with Focus on Diffusion Modeling

Home

Author Index

Keyword Index

Chronological Index

Pub Type Index

New-Product Forecasting Research Empirical-Cases Indices

Cases by Product Category

Cases by Data Source

Generational Product Cases

©2008
Bass's Basement
Research Institute

Sitemap

 

  

Upgrades and new purchases

Authors:

Erica Mina Okada
___________
Year:2006
Paper in Journal: Journal of Marketing
___________
NPF Subjects:

repeat, replacement and multiple purchases
___________
Empirical Cases: Empirical cases not yet indexed
___________
Link to Pub:

Okada, Erica Mina. 2006. Upgrades and new purchases. Journal of Marketing 70 92-102.
___________

Ask or answer a question, provide enlightenment or start a discussion. To Note anonymously, select your Handle from the dropdown on the right.

Add a Note