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by Raji Srinivasan

by Pamela Haunschild

by Rajdeep Grewal

New-Product Forecasting Research with Focus on Diffusion Modeling

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Vicarious learning in new product introductions in the early years of a converging market

Authors:

Raji Srinivasan

Pamela Haunschild

Rajdeep Grewal
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Year:2007
Paper in Journal: Management Science
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NPF Subjects:

competition, alliances, firm entry and product launch timing
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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Srinivasan, Raji, Pamela Haunschild, Rajdeep Grewal. 2007. Vicarious learning in new product introductions in the early years of a converging market. Management Science 53, 1 16-28.
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