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by Yong Liu

New-Product Forecasting Research with Focus on Diffusion Modeling

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Word of mouth for movies: its dynamics and impact on box office revenue

Authors:

Yong Liu
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Year:2006
Paper in Journal: Journal of Marketing
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NPF Subjects:

motion pictures
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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Liu, Yong. 2006. Word of mouth for movies: its dynamics and impact on box office revenue. Journal of Marketing 70 74-89.
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