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Targeting and timing promotional activities: an agent-based model for the takeoff of new products


Authors:

Sebastiano A. Delre

Wander Jager

T.H.A. Bijmolt

Marco A. Janssen

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Year:2007
Paper in Journal: Journal of Business Research
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Form:
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Subjects:

not yet indexed

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Empirical Case:

Empirical cases not yet analyzed

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Link to Pub:

Delre, Sebastiano A., Wander Jager, T.H.A. Bijmolt, Marco A. Janssen. 2007. Targeting and timing promotional activities: an agent-based model for the takeoff of new products. Journal of Business Research 60 826-835.

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