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by Daniel S. Putler

by Shilpa Lele

New-Product Forecasting Research with Focus on Diffusion Modeling

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An easily implemented framework for forecasting ticket sales to performing arts events

not yet indexed
Authors:

Daniel S. Putler

Shilpa Lele
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Year:2003
Paper in Journal: Marketing Letters
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Subjects:
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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Putler, Daniel S., Shilpa Lele. 2003. An easily implemented framework for forecasting ticket sales to performing arts events. Marketing Letters 14, 4 307-320.
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