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by Elisa Montaguti

by Sabine Kuester

by Thomas S. Robertson

New-Product Forecasting Research with Focus on Diffusion Modeling

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Entry strategy for radical product innovations: a conceptual model and propositional inventory

not yet indexed
Authors:

Elisa Montaguti

Sabine Kuester

Thomas S. Robertson
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Year:2002
Paper in Journal: International Journal of Research in Marketing
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Subjects:
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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Montaguti, Elisa, Sabine Kuester, Thomas S. Robertson. 2002. Entry strategy for radical product innovations: a conceptual model and propositional inventory. International Journal of Research in Marketing 19 21-42.
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