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by Lee G. Cooper

New-Product Forecasting Research with Focus on Diffusion Modeling

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Strategic marketing planning for radically new products

not yet indexed
Authors:

Lee G. Cooper
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Year:2000
Paper in Journal: Journal of Marketing
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Subjects:
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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Cooper, Lee G. 2000. Strategic marketing planning for radically new products. Journal of Marketing 64 1-16.
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