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by Raji Srinivasan

by Gary L. Lilien

by Arvind Rangaswamy

New-Product Forecasting Research with Focus on Diffusion Modeling

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Technological opportunism and radical technology adoption: an application to e-business

not yet indexed
Authors:

Raji Srinivasan

Gary L. Lilien

Arvind Rangaswamy
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Year:2002
Paper in Journal: Journal of Marketing
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Subjects:
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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Srinivasan, Raji, Gary L. Lilien, Arvind Rangaswamy. 2002. Technological opportunism and radical technology adoption: an application to e-business. Journal of Marketing 66 47-60.
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