Authors:	Sridhar Narayanan
	Puneet Manchanda
	Pradeep K. Chintagunta
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Year:	2005
Paper in Journal:	Journal of Marketing Research
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Form:
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Subjects:	not yet indexed
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Empirical Case:	Empirical cases not yet analyzed
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Link to Pub:	Narayanan, Sridhar, Puneet Manchanda, Pradeep K. Chintagunta. 2005. Temporal differences in the role of marketing communication in new product categories. Journal of Marketing Research 42 278-290.
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