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by Rajesh K. Chandy

by Gerard J. Tellis

New-Product Forecasting Research with Focus on Diffusion Modeling

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The incumbent's curse: incumbency, size, and radical product innovation

not yet indexed
Authors:

Rajesh K. Chandy

Gerard J. Tellis
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Year:2000
Paper in Journal: Journal of Marketing
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Subjects:
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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Chandy, Rajesh K., Gerard J. Tellis. 2000. The incumbent's curse: incumbency, size, and radical product innovation. Journal of Marketing 64 1-17.
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