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by James M. Lattin

by John H. Roberts

New-Product Forecasting Research with Focus on Diffusion Modeling

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The application of an individual level diffusion model prior to launch


Authors:

James M. Lattin

John H. Roberts

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Year:2000
Working Paper:
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NPF Subjects:

diffusion model, individual level

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Empirical Cases: Empirical cases not yet indexed
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Link to Pub: Lattin, James M., John H. Roberts. 2000. The application of an individual level diffusion model prior to launch. Working Paper.
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