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by Russell S. Winer

New-Product Forecasting Research with Focus on Diffusion Modeling

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Discounting and its impact on durables buying decisions

Authors:

Russell S. Winer
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Year:1997
Paper in Journal: Marketing Letters
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NPF Subjects:

price
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Empirical Cases: Empirical cases not yet indexed
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Link to Pub:

Winer, Russell S. 1997. Discounting and its impact on durables buying decisions. Marketing Letters 8, 1 109-118.
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